Rowan Jacob is one of the leading creative storytellers and content producers in corporate Australia. With over three decades working across commercial television, government and corporate communications, including globally-awarded video productions for brands such as McDonald’s and Fujitsu, it’s a wide body of high-end work.
Rowan’s passion is to find and shape wonderfully human stories from often complex material, and do it quickly. He is driven to tell stories that matter to the audience, that engage both the head and the heart, and are guided by the question…”What should the audience think, feel and do as a result of the engaging with the content?”.
An excellent collaborator and skilled people-person, Rowan guides projects with ease through the many processes and reviews that creative content is required to navigate. He has worked with many of Australia’s top CEO’s, Ministers and celebrities, and conducted thousands of interviews over his many years behind-the-camera.
Content strategy and messaging is also a vital part of Rowan’s role as Creative Director. His involvement with clients usually begins early, especially on large projects or campaigns, to help map out the story and the best ways in which to produce and publish the content for maximum ROI.
Clients have ranged from Federal to State Governments, the likes of Suncorp, nbn, Cisco, American Express, Woolworths, Hyundai, Telstra, P&O and the ABC. The hallmark of all of this work is that it’s clever, engaging, human and personal.
Rowan lives on Sydney’s northern beaches with his wife, daughter and their highly amusing dachshund, Sunny.